What can I do to attract more views to my videos?
Welcome to a new series of post title “Behind the Video,” where ChannelMeter dissects the top 1,000 videos released in the past 90 days about a particular genre. This week we will be focusing on the Comedy category and will present the best type of video, the most successful tags, and the best duration of these highly popular videos.
“Sh*t ____ Say” videos continue to attract YouTubers, averaging over 700,000 views per video.
The top tag to use for these comedy videos is “funniest” with an average of over 1 million views per video. ’girl’ comes in at number 2; interestingly, ‘guy’ doesn’t even make the chart coming in at number 10.
The duration for comedy videos has actually shifted from short to rather long. The best duration is between 5 and 7 minutes averaging 900 thousand views per video.



Lenore Bavota
March 30, 2012 at 1:15 pm
Do you feel the rise of mobile device use for video will effect the length of the videos? I do.
dstorrs
March 30, 2012 at 3:01 pm
Hey Lenore,
There’s two trends on this: more users are watching videos on mobile while on the bus / train / whatever, so expect more videos with a short length appropriate for the bus. The other trend is that videos are moving from a ‘short clip’ model to a longer, story-oriented model as viewers get more comfortable with passive online viewing (“lean back YouTube”). It’ll be interesting to see how the two trends balance out.
Thanks for reading.
Dave